“As I waited at the light to turn, I was approached by a man holding a sign asking me to donate money. Then I walked into the grocery store and noticed some children outside asking me to purchase some cookies from them. By the time I left the store, I was asked to sign up for a credit card and also donate to a charity.” I felt like I left to grab a $20 item and spent an additional $20 in donations. I didn’t feel so bad for the giving, as much as, I did the lack of care for me as the customer.
Here I am only coming to buy this one item that I budgeted for, planned out, did all the research and knew I was making a good buy. I had time to think and rationalize my purchase. Then, I was approached and asked to give, give, and give some more. How we brand and market ourselves is so important with the advancement of social media. Do you always ask others to do something for you first? Or, do you offer them something and ask how you can help them first.
There is something sleazy about a business sending me a message saying hey “DO SOMETHING FOR ME.” Marketing is one of the most crucial investments a business owner can make. So, I have pulled together some tips for how you can set yourself apart in the coming year.
When people hear information, they’re likely to remember only 10% of that information 3 days later.
However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
Images were created using Canva
46% of marketers say photography is critical to their current marketing and storytelling strategies
Using Relevant Content is Imperative
Having a central, organized area for storing visuals saves time and eliminates confusion
Marketing doesn’t have to cost you an arm and a leg. Planning and a little trial ad error goes a long way to understanding your target audience and marketing channel.
73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content
Videos have high ROI
Headlines can cause action with the right keywords
Midway through 2015, mobile video plays exceeded 44% — up 74% from 2014 and up a whopping 844% since 2012.
Videos give the user information faster than any other traditional Medium
Infographics are easy to understand and more likely to be shared
Directions with Illustrations and Videos are more user friendly and easy to follow
Source: Springer Link
Facebook post with Visual Assets get higher rates of user interaction
Tweets with Images Increase user engagement
Colors create a CALL to Action
Importance of Color in Your Marketing and Content Creation
Everyone is going to have their own unique marketing tactics and techniques that work well for them. And, things that work well for some products, services, and companies may not be universally beneficial. It is about trail and error.
First you must create with no filter, then you must proof and correct any errors. Add a relevant image, statistic, graph, etc.. and then monitor user engagement. After sharing you can being to see patterns of what is working and what is not.
The universe doesn’t conspire against you, but it doesn’t go out of its way to line up the pins either. Conditions are never perfect. “Someday” is a disease that will take your dreams to the grave with you. Pro and con lists are just as bad. If it’s important to you and you want to do it “eventually,” just do it and correct course along the way.” — Tim Ferriss
Just create something! Otherwise you won’t have anything to analyze. How much time do you spend on creating content versus sharing others? And, what type of content do you share most stats, graphs, text, videos, visuals that gets the highest user engagement?