In this video I show you how to choose a great company name and what tools you should be using to do research before settling on one, because your name is your brand’s identity.
Let’s get started.
Brainstorm and create.
The key is to be clear about what you want and where you are going.
Start out by choosing three keywords, your content, product or services center around.
What are your brand and influencers using? Research and study your mentors, competition, these are all great indicators of maybe some names that you could come up with or play off of.
Also, make sure that your name is something memorable, people are going to remember you by and it’s easily searchable in search engines.
If it’s a crazy name or has some kind of crazy spelling it’s going to be hard for people to find you. I’ve learned that just from whenever I created my name,
Bloggin Brandi, it B-L-O-G-G-I-N, but most people spell blogging B-L-O-G-G-I-N-G. I just have to make sure and tell people. It kind of like a play on words
because a lot of people use that, but it’s just something to think about.
Also, pick a name that you can grow with or grow into. This is going to be your
brand’s identity. You’re going to be evolving, things that you’re going to be
creating. You have to decide what you want to be known as with your brand and
make sure that it is something that you can grow with or grow into as your brand
continues to grow in the products and services that you offer.
Decide whether to use your name or your business name.
The biggest question I had and I get a lot from other entrepreneurs is should I
use my name or my business name. The easiest way to answer this is to think
about what you’re going to be off. Are you going to be offering programs,
different types of brands under your name. If you’re an expert, an author, some
type of coach or speaker, then this might be a great opportunity for you to
brand yourself and your business as your name.
I put mine as blogginbrandi.com because I know I am still evolving and I am going
to want to offer different products and services so I can open up different things
underneath my name. If you’re going to be selling something one day like a
product or service then you might want to choose a name that’s more fitting for
your business. It would be a business then dot com versus your name dot com.
Step number three is research. You want to make sure and do research on
Google search engine to see what comes up when you put your name in. If you
put in Bloggin Brandi then you’re going to get a lot of things that say Bloggin
Brandi. You’re going to see pictures of me. You’re going to see pictures of my
website and my logo.
Also, you want to do research on your social media handles. Check which social
media platforms that you’re going to be active on and think long-term. You
might want to go ahead and grab those ahead of time. That way those don’t get
taken when you decide that you do want to use them. Social media handles are
really important and you want to have a unique look and feel across all
platforms. I use Bloggin Brandi on all my social platforms. It is spelled the same
way, in my website, the domain name that I chose to use is blogginbrandi.com. I
kept that in mind when I was creating my name for my business.
Make sure that you’re checking hashtags if there is a hashtag that you think you
want to use or if somebody else is using that hashtag. Also check a domain
search engine like godaddy.com. You can search for blogginbrandi.com, food
services, or baking services, whatever it is that you decide that you want to do,
just check to see if that name is available, if somebody is already using it or not.
You don’t want to use a name that somebody is already using.
Do you need help coming up with a name? Don’t you worry. I got you covered.
Resources that I’ve used are name generators. I’ve done contest sites as well as
using fiver.com where you could get somebody to come up with a name for you
Think long-term. Decide what key words and topic areas your
business is centered around. If you’re an expert selling your knowledge then
you’re going to want to use your name dot com. If you’re going to be selling a
product or service you may want to use your business name dot com. Last,
research if the name is taken and what variations are already online.
Now you know how to create a memorable name for your business. Do you
know how to setup the rest of your business?
Also published on Medium.