How To Get More Views On YouTube
Are you consistently promoting your YouTube videos, surveying your audience, and after months of creating content, wondering why you haven’t been able to break through the noise on YouTube? Do you need help and encouragement?
In this blog post, I’m going to teach you how to get more views on YouTube. Learn how to grow an audience fast with less effort in a few easy steps.
YouTube videos are meant to do one of 3 things: educate, inspire, or entertain.
If you want to grow fast on YouTube, a little bonus tip is to make videos that educate and teach people, like tutorials, how-to’s, because you have to understand how YouTube and Google work to understand the algorithm about why your video ranks or doesn’t rank.
So think about YouTube and Google. Both of them are operated like a search engine. When people go to Google to find something, a lot of times you’ll see a video pop up. If you’re looking for something, are you going to sit there and read through the instructions? Or, if you see a video tutorial on it, are you going to try to watch the video and learn how to do it in 60 seconds?
Well, that’s what other people are doing, too, so you have to think about that when you’re creating your videos. You have to create videos for what people are looking for.
And people are coming to YouTube to do what? People are looking for the solutions to their problems, and they’re looking for the answers to their questions.
You have to think about what the platform is doing to be able to rank on it. Duh. If you want your videos to get seen and have more views on your YouTube video, there’s three things that you need to start with.
STEP #1 – Be consistent
You want to be consistent whenever you’re posting your content on YouTube for a few reasons. When I say consistent, I mean consistent in the days, the times that you’re posting, as well as the type of content that you’re posting.
Every three to four days is a good time to post, but at minimum, you should be posting at least once a week. Otherwise, it starts to look like you don’t post very often.
That goes for YouTube and their algorithm, as well as once you start to get followers and people start to subscribe to you, if you aren’t posting on a consistent basis, then they’ll probably start to fall off or maybe just not follow your videos.
The whole reason that you’re even on YouTube is to bring awareness to your brand and your business. If people are coming to YouTube to see that and then they don’t see you, then they’re probably just going to think that you don’t take your YouTube channel seriously, which means that you don’t take your business seriously. YouTube only knows the information that you’re giving it, which will bring us to the next step.
STEP #2 – Research
You need to make sure that you’ve done your research before you ever hit Record. People search for content in different ways, which is why it’s so crucial for you to do your research up front. You need to make sure not only that people are researching the content that you’re putting out there, but they’re searching for it in the way that you’re putting it out there.
Keywords in your title, your description, and your tags are so important. YouTube doesn’t know what your video is saying, so what you’re putting in these title and descriptions and your tags is giving YouTube even more information to let it know what your video is about.
The biggest thing I think most people forget to do is check their competition. I mean, you want to look at what’s out there, because obviously everything’s been done.
So, the next step is to do it differently or more unique. Right? Look at what’s out there, look at your competition, and change things up a little bit. See what tags they’re using. See if they’re getting views on their videos. See what they put in their video. Have they transcribed their video?
A little bonus tip: transcribing your video is a really good idea. Everyone of my videos I transcribe them, and I do it within the first 24 to 48 hours. What I try to do is actually do it before I launch the video.
STEP #3 – Write It Down
Have you written a plan for how you’re going to post each time you put a new YouTube video out there, so you know that you’ve completed all the steps, each and every time, to be consistent with every video launch?
I can tell you that it’s not easy. I’ve done this in documents before, and the easiest thing that I found is a super awesome tool called TubeBuddy. Oh my Gosh, this has saved me so much time, and I’m going to show you right now why I love this tool, not only just for the checklist and the ability to upload everything that I do each time I launch a video, but the other tools that it provides are just, hands down, I’ve never seen anything like it.
I don’t even know how to describe it, so I’m just going to show it to you.
I just go to the launch pad. Checklist is the part that I really love. Once you’re in here under your checklist, this is just a lifesaver. So I go in here, and some of these were set up, but I came in here and set up my own. So whenever I watch a video, I know that the first step is to do keyword research. If I need a little bit more information, then I’m going to look down here and say, “Okay, well here’s my mission to do my keyword research.”
They have a lot of different features that can help you tell about your account. If you have a brand alert, which means somebody talks about your name, if you want to can some responses to maybe have for a future video ideas, you can do promotional materials, make gifs for your videos to promote on social media, you can get your statistics, do backups, you can check against your competitors, you can create a thumbnail directly from TubeBuddy. So if you want to create a thumbnail, you can create it right here. You can do a still frame from the video, a solid color or an image, and it walks you through all of this. You can even upload your font and use your brand font.
And then you can put your defaults in here, too.
If you set up custom defaults, those will automatically upload into your profile. You can also set that your video will expire after a certain time. You can schedule it. You can do vid-to-vid promo, which means when your video launches, you can promote it across your other videos.
My favorite part of TubeBuddy is the checklist. You can print this list out. It looks really good when you print it out. The format’s really nice, too.
there’s three things that you can do today, right now, to start getting more views on your YouTube channel:
Step #1 Be consistent with the days and the times that you’re posting, and make sure that you’re posting at least once a week at minimum.
Step #2 Do your keyword research and post your videos in a way that people are searching for them. (Also, make sure that you’re posting something that people are searching for.)
Step #3 Have a written a checklist for every video launch. If you want to speed this up, go a little faster, check out the TubeBuddy tool, which I’ve included a link for in the description below.
So now you know how to get more views on your YouTube channel, but if your channel isn’t set up for success, then no one may subscribe. So do you know how to set up the rest of your channel?
No problem, download my YouTube Super Start checklist in the description below, where I practically hold your hand, step by step, in this quick and easy guide to get your whole YouTube channel set up for success.
Also published on Medium.